Furoshiki Today & Future

Furoshiki Today & Future Design

Furoshiki culture was once abandoned due to the waves of westernisation and modernisation in Japan, but furoshiki has been getting a lot of attention again in recent years as environmental measures and eco-friendly lifestyles are encouraged. This eco-friendly trend is a worldwide phenomenon, and furoshiki, which is an excellent eco-friendly item from Japan, has the potential to spread all over the world.

Let’s understand the current situation of furoshiki in Japan and the world, and look at the future of furoshiki from various angles.

Table of contents

Current situation of Furoshiki in Japan:
Furoshiki in the world:
Furoshiki as Eco bag:
Suggestion of Furoshiki uses:

Furoshiki Today & Future

Current situation of Furoshiki in Japan:

At present, it would be like 1 person or 2 with furoshiki you would encounter if you are on a busy road in Japan all day. It is far from the heyday that was commonly used in everyday life. Although attention has been drawn and various initiatives have been going by both public and private sectors, it is a long and steady path to regain the tradition that has once been outmoded.

Once we have cut down trees in the mountain, it will take decades of time to return to the original natural and rich mountain. There is no choice but to proceed steadily.

Furoshiki in the world:

Looking at the world, furoshiki is attracting attention in some parts. However, it is rarity and longing, and few people use it in real life.

If you travel in the West for a week or even a month, you probably will not see people who are using furoshiki. The word furoshiki is rarely known outside of Japan.

Meanwhile, the word sushi is probably the Japanese that everyone knows about all over the world. There are many other cultures from Japan, that are popular in the world. The recognition for furoshiki is far behind, but it is a Japanese traditional culture that is as valuable as sushi.

Sea bathing is popular on the west coast of the USA such as California with a mild climate, the Europe’s Mediterranean coast such as Spain and the Brazilian coast well known for Copacabana. In Brazil, there is a cloth culture called kanga that came from Africa. You lay it on the sandy beach, or wrap it around your body and use it like clothing. On the Mediterranean coast, peshtemal (hammam towel) is popular and used for laying and wrapping around your body in the hammam (Turkish style bath). If it is for such uses, there seem to be plenty of places where furoshiki can be immediately and effectively utilised.

Furoshiki as Eco bag:

Furoshiki as the essential eco bag requires learning how to use it although it is simple, and steady dissemination activities are necessary. If you do not know about furoshiki, it should look like a bag with a cutting-edge design at first glance. It is also thought that it will become popular as a fashion item with some kind of cue.

In the “Furoshiki History” I mentioned about the broad sense definition of furoshiki as a cloth culture and the narrow sense definition of furoshiki, which is a unique culture of Japan. The Japanese furoshiki of the narrow sense specialised in wrapping and carrying. On the other hand, getting used for other purposes has almost disappeared.

Suggestion of Furoshiki uses:

In order to disseminate it all over the world, it should be prudent to not only convey the wrapping culture that is a feature of the Japanese furoshiki but also to understand local customs and cloth culture to propose suggestions adaptable to local societies.

One of them is the use on the beach. There is probably no hesitation in using it as a tablecloth. First of all, it is important that people use it and recognise furoshiki.

How about having bottles wrapped and taking them to a party? There is nothing else to secure firmly and carry the bottles as easily as furoshiki.

In addition to the patterns unique to Japan, it is also an idea to adopt various designs around the world. As for the materials, it would be nice to see the appearance of furoshiki which adopts fabric materials from all over the world, rather than being particular about Japanese furoshiki materials and developing by integrating with a wide variety of textile cultures.

Some people may think that “the tradition of Japan will be lost by fusion with other cultures.” However, no worries in Japan because there are people who preserve and inherit the tradition firmly. Culture is what keeps changing with development. By all means, it would be great to witness the figure of the furoshiki changing to be accepted by many people both inside and outside of Japan and going vibrant around the world.

Author: Takuya Nagata. Amazon Profile

A novel writer and creator. Graduated from UCA, the UK’s university. Discussed Japanese minimalism in the senior thesis. Founder of “MINIЯISM” (minirism), the art movement that contributes to the development of societies, such as ecology and lifestyle. Later opened the knowledge hub “The Minimalist.”

Once travelled to Brazil and trained football at CFZ do Rio (Centro de Futebol Zico Sociedade Esportiva) in Rio de Janeiro. Played soccer for the Urawa Reds (Urawa Red Diamonds), one of the biggest football clubs in Japan, and toured Europe. Retired at a young age and voyaged alone to England. Established careers as a journalist, football coach, consultant, etc. across Europe such as Spain. The founder of “Propulsive Football” (PROBALL), the world’s first-ever competitive mixed football, facilitating diversity and spirit for equal participation in society.

Knowledgeable in creative and technology fields as well. Launched the SPACE Culture & Entertainment hub “The Space-Timer 0.”

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